I.ARSHAV is the research and innovation department of ARSHAV, a space where cinema, art, and artificial intelligence converge.

Built on the creative and technical expertise of Raphaël Frydman

Multi-award-winning director and pioneer in AI-driven filmmaking.
I.ARSHAV develops new methods of image-making that combine human direction and algorithmic design.

Through visual experiments, prototypes, and hybrid workflows,
the department extends the studio’s vision of a cinema that is both crafted and forward-looking.

In parallel, I.Arshav collaborates with MK2 — the iconic French film company — to build MK2 LAB, a creative and research initiative dedicated to exploring new cinematic technologies and ethical frameworks for the industry.

Where technology serves imagination rather than replaces it.

They collaborated with I.ARSHAV
Exploring new forms of AI-driven storytelling and hybrid production, these partners helped shape the studio’s research into image, sound, and motion.

Brands — Canal +, Orange, La Poste, Woolite, Afflelou
Agencies & Labels — BETC, Havas
Productions — Prose on Pixels, MK2 Films, Arte France
Artists & Directors — Jean-Pierre Jeunet, André Manoukian