I.ARSHAV is the research and innovation department of ARSHAV —
a space where cinema, art, and artificial intelligence converge.

Built on the creative and technical expertise of Raphaël Frydman —
Multi-award-winning director and pioneer in AI-driven filmmaking —
I.ARSHAV develops new methods of image-making that combine human direction and algorithmic design.

Through visual experiments, prototypes, and hybrid workflows,
the department extends the studio’s vision of a cinema that is both crafted and forward-looking,.

Where technology serves imagination rather than replaces it.

They collaborated with I.ARSHAV
Exploring new forms of AI-driven storytelling and hybrid production, these partners helped shape the studio’s research into image, sound, and motion.

Brands — Canal +, Orange, La Poste, Woolite, Afflelou
Agencies & Labels — BETC, Havas
Productions — Prose on Pixels, MK2 Films, Arte France
Artists & Directors — Jean-Pierre Jeunet, André Manoukian