From Camera to AI, ARSHAV keeps exploring new mediums to tell human stories.
Founded by filmmaker Raphaël Frydman, the studio was born from a desire to stay independent — to create freely, with the tools of each era.
Over the years, the studio has evolved from a hands-on film production space into a broader creative laboratory, where technology is seen not as a replacement, but as an extension of craft and imagination.
Rooted in real shoots and human experience, ARSHAV bridges the tactile world of cinema with the fluid logic of generative systems.
Its projects range from film and documentary to commercial and experimental work, always guided by the same belief:
that technology is only meaningful when it serves emotion and story.
Our Skills
ARSHAV offers end-to-end film production — from concept to final delivery. We merge creative direction, technical precision, and cinematic sensibility at every stage.
Development
Concept exploration, scriptwriting, visual research, and storyboarding.
Turning abstract ideas into clear creative direction.
Pre-Production
Budgeting, scheduling, casting, location scouting, and logistics.
Every detail aligned before the first shot.
Production
Direction, image, sound, and lighting — executed with high-end equipment and focused crews.
Agile setups, strong visuals, clean workflow.
Post-Production
Editing, color grading, sound design, and VFX — optimized for every format.
Precision, consistency, and tone from first frame to last.
Supervision & Delivery
Transparent communication, tight follow-up, and seamless delivery.
Ensuring each project meets both creative vision and technical standards.
I.ARSHAV develops and produces AI-generated films, visuals, and hybrid experiences — from concept to final delivery.
We combine artistic direction, algorithmic precision, and cinematic craft at every stage.
Ideation & Research
Exploring visual languages, narrative systems, and emerging generative tools.
Defining the creative intent and aesthetic framework for each project.
Data & Design
Curating visual references, scripts, and textual inputs.
Building datasets as creative palettes — focused, ethical, and purposeful.
Generation
Synthesizing image, sound, and motion through advanced generative models.
Balancing algorithmic exploration with human direction and tone.
Post-Processing
Editing, compositing, color refinement, and sound design.
Bringing coherence, rhythm, and cinematic depth to AI-generated material.
Supervision & Integration
Human oversight, iterative review, and seamless integration into film and brand ecosystems.
Ensuring every output meets ARSHAV’s creative and technical standards.
ARSHAV Studio develops visual identities, brand narratives, and artistic strategies across film, culture, and design.
We combine cinematic language, conceptual clarity, and refined execution to craft distinctive visual worlds.
Concept & Art Direction
Defining tone, atmosphere, and visual intent.
From early research to the final frame, each project begins with a clear artistic statement.
Design & Image Systems
Creating cohesive aesthetics across formats — film, print, digital, and installation.
Translating ideas into tangible and consistent design languages.
Editorial & Motion
Developing visual storytelling for campaigns, exhibitions, and media pieces.
Merging narrative sensitivity with compositional precision.
Creative Supervision
Guiding visual coherence across production, post, and communication.
Ensuring every image expresses both vision and purpose.
Our Vision
Founded in 2010, ARSHAV is the creative studio of filmmaker Raphaël Frydman.
ARSHAV is a versatile and agile tool built to serve his evolving cinematic and artistic vision.
Designed as a modular workspace, ARSHAV brings together a constellation of talents — artists, technicians, editor, prompt engineers, composers, and researchers — forming flexible teams that adapt to the nature and rhythm of each project.
Since its inception, ARSHAV has functioned less as a traditional production company and more as a creative platform — a space where ideas become form, and where craft and intuition remain inseparable.
The studio’s practice moves between film, visual research, and new technologies, merging traditional cinematic language with AI-driven experimentation and hybrid aesthetics.
ARSHAV’s mission is to keep creation fluid, intelligent, and sensorial — to transform every concept into a world, and every collaboration into a a shared piece of visual Storytelling.